Customer Relationship Management

Customer relationship management (CRM) is a strategy that tracks and organizes a company’s contacts with its current and prospective customers to improve profitability, revenue and customer satisfaction. CRM provides an integrated approach to identifying, acquiring, retaining and managing customers.

Cityland Technologies helps its clients analyze the transactional information to develop better services and products for their customers over the long run through the discovery of not-so-obvious insights into their customers wants and needs besides providing their customers with the best service levels and customer experience over the short-term.

Cityland Technologies CRM service covers the following business verticals:

  • Banking and Finance
  • Hospitality
  • Insurance
  • Transportation
  • Real Estate
  • Leasing

Cityland Technologies offers end-to-end enterprise solutions ranging from package selection to application support and maintenance.

  • Consulting: Feasibility Analysis, Technologies Evaluation & Selection, Project Scoping, Metrics and Reporting, Proof-of-Concept development, Application Audit & Health Check
  • Implementation: Implementation Strategy, Functionality Mapping & Gap Analysis, Data Migration, Conference Room Pilot & Training, Full Cycle Implementations & Deployment, Global Rollouts, Release Management
  • Customization & Integration: Custom Object Development, Custom Reports Development, Integration Data, Process level - EAI / CTI
  • Upgrade Services: Application/ Product Upgrade, Database Upgrade, Data Conversion and Migration Object Migration
  • Business Intelligence and Analytics: Need Analysis, Data Load/ETL, Custom View & Report Development
  • Customer Data Integration: Unification of Customer Data, Multiple Version Integration, Real Time/Batch Data Cleansing
  • Support and Maintenance: Application Support, Customization Support, Database Administration, Application Administration, Performance Tuning, Industry Verticals